British Public Diplomacy and Soft Power: Diplomatic by James Pamment

By James Pamment

This quantity outlines twenty years of reforms on the international & Commonwealth place of work (FCO), British Council and BBC global provider – the so-called Public international relations companions. among 1995 and 2015, the FCO and its companion firms in selling British effect in a foreign country have brought significant adjustments to how, the place and with whom international relations is performed. This distinct learn hyperlinks significant organisational reforms to the altering political, technological and highbrow contexts of the day. via exact case reports over a 20-year interval, this examine demonstrates how and why British international relations developed from a secretive establishment to 1 figuring out its objective as a world suggestion chief via techniques resembling public international relations, electronic international relations and gentle energy. it's wealthy with unpublished records and case reviews, and is the main distinct research of the FCO and British Council within the modern interval. From Cool Britannia to the hot nice crusade through the 2012 Olympics and diplomats on Twitter, this ebook charts the idea and perform in the back of a twenty first century revolution in British international relations. This paintings might be of a lot curiosity to policymakers and advisors, scholars and researchers, and international coverage and conversation specialists.

“From the heady past of Cool Britannia to the current days of the nice crusade in terms of the Royal marriage ceremony, London Olympics and a number of different gambits in Britain's evolving try and attach to foreign publics, this book is the fundamental account of the internal workings of a necessary point of contemporary British overseas coverage: public international relations. James Pamment is an astute, succinct and fascinating Dante, bringing his readers on trip in the course of the policy processes behind the curtain. We see the general public international relations equivalents of paradise, purgatory and the inferno, even though Pamment leaves us to decide that's which.”

 

Nicholas J. Cull, writer of ‘The Decline and Fall of the us details corporation: American Public international relations, 1989-2001’.

 

“A present to practitioners who are looking to do the task larger: required interpreting for an individual going right into a senior activity on the British Council, the united kingdom overseas & Commonwealth workplace and enlightened thinkers at 10 Downing road, HM Treasury and Ministries of overseas Affairs worldwide. Authoritative, scholarly and exact, Pamment moves an excellent stability among the salient information and the overarching picture. He additionally does a significant carrier to these folks who lived it; our toils make extra feel for what he has performed - putting them in a old and conceptual context.”

 

John Worne, Director of procedure & exterior relatives, British Council, 2007-2015

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